In short: Roadshows are travelling events to present a product/products, services or companies.
With their exciting nature, roadshows leave long-lasting positive memories, not just for the end customers.
A roadshow should be an unforgettable experience, which the customers will associate with the presented product or company in the future. This means that the events within a roadshow must be planned intensively and for specific target groups. The stronger the roadshows are oriented towards the target groups, the more effective the functioning of the proposed promotion.